1980 Suntory Midori Melon Liqueur Season's Greenings Vintage Advertisement
The late 1970s and early 1980s marked a colorful renaissance in cocktail culture, heavily influenced by visually striking, sweet liqueurs entering the Western market. The advertisement utilizes the clever holiday pun "Season's Greenings" to position the vibrantly colored liqueur as a festive seasonal beverage. The visual composition features four distinct cocktail preparations—including Midori on the Rocks, Midori Pousse Cafe, Midori Melonball Punch, and Midori Sherbet—demonstrating the product's mixological versatility. Prominently displayed is the distinctive textured glass bottle housed within a beautifully crafted gift box featuring detailed etched motifs. The iconic black and gold shield label clearly designates the spirit as "SUNTORY MIDORI melon liqueur ORIGINAL 46 PROOF". Furthermo
Category: Alcohol
Year: 1980
Rarity Class: B
Paper & Print Condition
Printed on standard late-20th-century lightweight glossy magazine stock. The substrate demonstrates excellent color holdout, a critical factor for preserving the vivid emerald green pigments of the liqueur against the dark background. Macro inspection reveals sharp typographic registration on the foil-stamped look of the black and gold label.
Provenance & Rarity
Sourced from an American consumer publication circulated during the winter holiday season. The fine legal text explicitly maps the corporate distribution network, listing Suntory International operations in both New York (1211 Avenue of the Americas) for marketing requests and Los Angeles, CA for import logistics.
Rarity & Condition Summary
Classified securely as a Class B archival piece. Its value is compounded by the pristine preservation of the challenging green pigments, which are historically prone to fading, and the intact representation of the brand's pioneering American direct-response holiday campaign.
