1997 Apple "Think different" Alfred Hitchcock Vintage Advertisement
The "Think different." campaign debuted in late 1997 to celebrate the visionaries and "crazy ones" who profoundly changed the world. This specific advertisement features a high-contrast, black-and-white, half-face portrait of Alfred Hitchcock, the undisputed master of cinematic suspense. The selection of Hitchcock perfectly embodied the campaign's ethos of breaking boundaries, pushing the limits of visual art, and leading with radical foresight. By aligning the brand with a historical figure renowned for his meticulous direction and psychological depth, Apple signaled a renewed commitment to creative professionals and innovative thinkers. From a graphic design perspective, the layout leans heavily into minimalist principles to deliver a powerful visual impact. In the top left corner, the c
Category: Electronics
Year: 1997
Rarity Class: B
Paper & Print Condition
The artifact is executed via high-fidelity offset lithography on standard, semi-glossy periodical stock typical of the late 1990s. The most striking technical element is the heavy, dense application of black ink used to render the monochromatic portrait of Alfred Hitchcock, which effectively captures the dramatic shadows and nuanced textures of the subject's face. The rainbow Apple logo, acting as a vivid focal point, retains exceptional brightness and color accuracy, showing no signs of UV-indu
Provenance & Rarity
The provenance of this artifact is definitively traced to the inaugural 1997 print run of Apple's seminal "Think different." campaign, strategically placed in high-circulation, premium periodicals of the era. The official copyright text, "©1997 Apple Computer, Inc. All Rights Reserved. TM & ©1997 The Hitchcock Trust," vertically printed along the right margin, authenticates its origin and highlights the formal licensing agreement secured by the advertising agency TBWA\Chiat\Day to utilize Hitchc
Rarity & Condition Summary
Designated as a Class B. While the initial "Think different." campaign saw widespread national print circulation in 1997, locating a surviving, unbound magazine page in this specific state of preservation is exceedingly uncommon. The structural integrity is categorized as 'Good', with authentic edge wear and slight scuffing that validate its age and origin. Crucially, the vital graphic elements—specifically the high-contrast monochromatic portrait of Alfred Hitchcock and the vibrant rainbow Appl
