1998 Apple Think Different Lucille Ball & Desi Arnaz Vintage Poster
In 1997, Apple was facing a severe corporate crisis until the return of Steve Jobs and the launch of the "Think different." campaign, created by the TBWA\Chiat\Day advertising agency. Rather than focusing on computer specifications, this campaign celebrated the vision and spirit of creators, innovators, and rebels, seamlessly aligning the Apple brand with the greatness of human history. The selection of this striking profile portrait of Lucille Ball and Desi Arnaz leaning in for a kiss perfectly symbolizes their bold pioneering spirit in the television industry. Not only were they the highly successful stars of the groundbreaking series "I Love Lucy," but Desi Arnaz and Lucille Ball were also trailblazing executives who established Desilu Productions. They famously pioneered the three-came
Category: Electronics
Year: 1998
Rarity Class: A
Paper & Print Condition
This artifact represents a pinnacle of late-1990s commercial offset lithography, executed on premium, heavyweight exhibition-grade paper stock. Unlike standard retail posters of the era, this promotional piece features a subtle matte finish that minimizes surface glare while preserving exceptional tonal depth. Archival macro-inspection reveals a highly refined black-and-white halftone structure; the rosette patterns are meticulously tight, ensuring the high-contrast portrait of Lucille Ball and
Provenance & Rarity
The "Think different." poster series was never intended for general retail distribution. Instead, Apple produced these exclusively for educational institutions, authorized dealerships, and internal corporate spaces to inspire educators and innovators. Finding an authentic, original 1998 pressing in such pristine condition—especially one that has been carefully preserved and professionally framed like this specimen—is exceedingly rare. The Lucille Ball and Desi Arnaz pairing is particularly sough
Rarity & Condition Summary
Class A artifact in Excellent condition. This rating signifies the highest tier of preservation for a late-20th-century promotional piece. The structural integrity of the exhibition-grade paper is immaculate, completely free from the creases, pinholes, or edge tears that typically plague posters of this scale. The color fidelity of the dense spot-color printing, particularly the classic rainbow Apple logo, remains as vibrant and saturated as the day it was printed, showing zero signs of UV fadin
