1930 Cigarette Card "JUNIOR T.T. RACE, 1929. (F. G. HICKS.)"

1930 Cigarette Card "JUNIOR T.T. RACE, 1929. (F. G. HICKS.)" is a vintage Cigarette Cards artifact by W.D. & H.O. Wills (Imperial Tobacco Co.) from 1930, preserved in The Record Institute Ephemera Archive.

Category: Cigarette Cards

Brand: W.D. & H.O. Wills (Imperial Tobacco Co.)

Year: 1930

Rarity Class: B

Last updated: August 8, 2026

This remarkable survival from W.D. & H.O. Wills’ celebrated "Speed" series captures the visceral thrill of interwar motorsport in miniature. Depicting Frederick George "Freddy" Hicks’ record-breaking 1929 Junior Tourist Trophy victory at the Isle of Man, the card serves as a microscopic monument to the golden era of British motorcycle racing and the relentless pursuit of velocity.

Quick Read

Subject: Frederick George ("Freddy") Hicks, riding motorcycle #43 to victory at the 1929 Junior Tourist Trophy (Isle of Man). Issuer: W.D. & H.O. Wills, a branch of the Imperial Tobacco Co. of Great Britain & Ireland Ltd. Context: Card No. 32 from the highly popular "SPEED" series of 50, categorized under section "(c) Motor-cycles." Historical Data: Documents Hicks breaking the 100 mph barrier at

Summary

This remarkable survival from W.D. & H.O. Wills’ celebrated "Speed" series captures the visceral thrill of interwar motorsport in miniature. Depicting Frederick George "Freddy" Hicks’ record-breaking 1929 Junior Tourist Trophy victory at the Isle of Man, the card serves as a microscopic monument to the golden era of British motorcycle racing and the relentless pursuit of velocity.

A vintage W.D. & H.O. Wills cigarette card titled "JUNIOR T.T. RACE, 1929." The front features a color illustration of a motorcyclist, wearing a brown leather helmet and goggles, racing a black motorcycle with the number 43 past two officials waving a black-and-white checkered flag. A trackside banner reading "...lop Tyre" is visible in the background. The reverse contains black printed text detailing the racing achievements of Frederick George ("Freddy") Hicks at Brooklands and the Isle of Man, issued as card number 32 in a "SPEED" series of 50 by the Imperial Tobacco Co.