Anuncio vintage de 1964 — Lincoln National Life Insurance
En 1964, la Lincoln National Life Insurance Company de Fort Wayne, Indiana, publicó este anuncio de página completa construido en torno a una pintura: Abraham Lincoln posando para el fotógrafo Mathew Brady, obra del ilustrador C. C. Beall. El titular dice: «The image of his greatness still lives with us». Es un anuncio que vende confianza en lugar de un producto. La fecha se confirma por la línea «©1964 L.N.L.». La revista se identifica como The Saturday Evening Post por la referencia en el editorial enfrentado, aunque el número exacto no está confirmado. El anuncio ofrecía una reproducción gratuita a todo color «ideal para enmarcar»: los coleccionistas deben distinguir estas primas enmarcadas de la página original de la revista.
Category: Financial Services
Year: 1964
Rarity Class: B
Paper & Print Condition
Paper: Original magazine-page stock. Print: Halftone offset lithography; under the loupe the printing screen breaks Beall's brushwork into dots, yet the direction of the strokes survives. Condition: Very good — condition rating 8/10.
Provenance & Rarity
Source: From the collection of Ronin Naodhinsuk; photographed by the author for The Record Institute archive. Publication: This full-page advertisement was documented in its original magazine issue, facing the editorial page. Dated 1964 by the printed copyright line "©1964 L.N.L." The magazine is identified as The Saturday Evening Post by the editorial reference on the facing page ("The Post, Nov. 23, 1963" — exact issue date unconfirmed). Rarity: Class B — Rare / Hard to Find.
Rarity & Condition Summary
Grade: Very good (8/10) · Rarity: Class B — Rare / Hard to Find · Dating: 1964, confirmed by the printed copyright line.
