1970s Matchbook Cover "1912 Maxwell & Stockton Motor Lodge"

1970s Matchbook Cover "1912 Maxwell & Stockton Motor Lodge" is a vintage Matchbox Labels artifact by Monarch Match Co. from 1970, preserved in The Record Institute Ephemera Archive.

Category: Matchbox Labels

Brand: Monarch Match Co.

Year: 1970

Rarity Class: C

Last updated: August 18, 2026

A nostalgic artifact of mid-century American road travel, this matchbook cover from the Stockton Motor Lodge juxtaposes modern mid-century conveniences with antique automotive charm. Through its bold promotion of "Color TV" and its vivid illustration of a 1912 Maxwell roadster, it captures the evolving landscape of California's highway hospitality.

Quick Read

Late 1960s to mid-1970s matchbook cover advertising the Stockton Motor Lodge in Stockton, California. Features a detailed, vibrant lithographic illustration of a 1912 Maxwell open-top roadster. Dating is firmly established by the inclusion of a post-1963 ZIP code (95205) and a modern 209 area code format. The text prominently advertises mid-century traveler luxuries: "AIR CONDITIONED," "COLOR TV,"

Summary

A nostalgic artifact of mid-century American road travel, this matchbook cover from the Stockton Motor Lodge juxtaposes modern mid-century conveniences with antique automotive charm. Through its bold promotion of "Color TV" and its vivid illustration of a 1912 Maxwell roadster, it captures the evolving landscape of California's highway hospitality.

A flattened, vintage tan matchbook cover for the Stockton Motor Lodge. The left side features a vibrant illustration of a red and blue 1912 Maxwell open-top automobile. The right side displays the motel's address at 1333 E. Charter Way in Stockton, California, and lists amenities like "Air Conditioned," "Color TV," and "Room Phones." The spine includes the phone number "209/466-2191," and the manufacturer edge reads "MONARCH MATCH CO. SAN JOSE, CAL."