The Time Traveller's Dossier: The Architecture of Slumber – The 1967 Simmons Golden Value
The evolution of the American domestic interior during the mid-twentieth century was heavily influenced by the golden age of travel and the rapid expansion of the luxury hospitality industry. The historical artifact elegantly secured upon the analytical table of The Record Institute today is a large-format, two-page centerfold print advertisement for the Simmons Mattress Company, copyrighted in 19
Category: Other
Brand: Simmon
The History
To fully appreciate the immense cultural magnitude and sociological importance of this artifact, one must meticulously contextualize the profound shifts in American domestic life during the 1960s. Following the post-WWII housing boom, the American middle class experienced unprecedented economic mobility. Concurrently, the 1960s witnessed an explosion in commercial travel, leading to the rapid development of high-end hotel and motel chains across the nation. For many Americans, these modern hotels offered a level of climate control, sophisticated design, and ergonomic comfort that surpassed the
The Paper
As a physical entity, this printed artifact functions as a living, breathing, and profound record of mid-twentieth-century graphic reproduction and substrate chemistry. Under exceptional macro-lens examination, this document reveals the stunning complexity and mathematical precision of analog color printing. The intricate architectural shadows of the modern buildings, the delicate blue and gold threads of the printed heraldic crest, and the crisp, bold typography of the $49.95 price tag are all meticulously constructed from a precise, mathematically rigorous galaxy of halftone rosettes. This i
The Rarity
RARITY CLASS: B (Very Good Archival Preservation with Visible Centerfold Wear) Evaluated under the most exacting, rigorous, and uncompromising archival parameters, this artifact is definitively and securely designated as Class B. The remarkable and defining paradox of mid-century commercial ephemera is that these specific documents were produced by the millions as explicitly and intentionally "disposable media." Inserted into thick consumer magazines, they were inherently destined by their very nature to be briefly observed, casually folded, and ultimately discarded. For a large-format, two-pa
