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"Moment by Moment" Movie Advertisement
1978
CLASS A
1 of 3
Pontiac Grand Prix "Grand New Luxury"
Category|Automotive
Subcategory|American
Year|1978
Rarity Class|CLASS A
Condition|Very Good (Deep blacks, sharp typography)
Last updated: 09 Mar 2026
Historical Context
The Disco Era Masterpiece
"Grand new looks. Grand new luxury. Grand new Prix."
A definitive double-page spread marking the debut of the 1978 Pontiac Grand Prix. This model year represented a major shift in American automotive history—the "Great Downsizing." Pontiac responded with a scientifically designed masterpiece that offered "responsive new maneuverability" without sacrificing the brand's legendary luxury. With its two-tone finish and iconic grille, this ad captures the sophisticated swagger of the late 70s perfectly.
