View Archive
S
Vintage 1988 Camel Ad: Joe Camel Art & Motorsports | The Record
1988|Tobacco
CLASS S
1 of 3
Chevrolet Corvette "Silver Anniversary" Billboard Campaign
Category|Automotive
Subcategory|American
Year|1977
Rarity Class|CLASS S
Condition|Very Good (Clean blue background, sharp text)
Last updated: 09 Mar 2026
Historical Context
The Silver Anniversary Salute
"See what's new today in a Chevrolet."
A historic double-page spread marking the 25th anniversary of America's sports car: the 1978 Silver Anniversary Corvette. This ad is unique because it depicts a massive outdoor billboard and actually offers readers a chance to buy a replica poster for $11.50! The image highlights the major design change of 1978—the new "Fastback" rear window—and the exclusive two-tone silver/gray paint scheme that celebrated a quarter-century of Corvette dominance.
