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A
Dodge Charger SE (1977) "The Night Belongs to Charger"
1977|American
CLASS A
1 of 3
"Moment by Moment" Movie Advertisement
Category|Art & Tech
Year|1978
Rarity Class|CLASS A
Condition|Good (Slight wear at edges)
Archive Views|12
Last updated: 25 Mar 2026
Historical Context
An Unlikely Romance "Lily Tomlin. John Travolta. Moment by Moment." An original 1978 movie advertisement for the Universal Pictures production "Moment by Moment". This romantic drama, written and directed by Jane Wagner, features the intriguing screen pairing of an older socialite (Tomlin) and a younger drifter (Travolta). This piece captures the era's experimentation with casting and marks a significant moment in the filmography of both stars during the peak of 1970s Hollywood.
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The advertisement analyzed here is a full-page full-color magazine advertisement for the Mattel Electronics Computer Chess™ handheld/tabletop electronic game, copyright © Mattel, Inc. 1981. The ad ran in major American consumer magazines during 1981–1982 — the golden apex of the first electronic game boom. It features a dramatic theatrical photograph of the device spotlit against red velvet curtains on a wooden stage, with a bold competitive claim endorsed by U.S. National Chess Master Bruce Pandolfini: that Mattel's Computer Chess beat Fidelity Electronics' Sensory Chess Challenger '8' in more than 62% of over 100 head-to-head games. The ad also credits International Chess Master Julio Kaplan as programmer. This single page represents the intersection of early consumer AI history, 1980s toy advertising at its most theatrical, and a pivotal moment in the chess-computer arms race that prefigured Deep Blue.