1 artifact found
Sprite
The year is 1968. The era of post-war artificiality has reached its zenith. Synthetic materials are the foundation of modern life. Laboratory-born conveniences dominate the American household. Then, a pivot occurs. Sprite, a mass-produced carbonated beverage, changes the narrative. They do not sell a formula. They sell a feeling. They sell "natural". This is not merely an advertisement. It is a documented shift in consumer psychology. A deliberate move from the mechanics of industrial production to the illusion of botanical purity. The problem was a society fatigued by the synthetic. The solution was a green bottle, cold ice, and daisies.
