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AMC AMX (1978) "Center of Attention"
1978|American
CLASS S
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Coca-Cola "It's the Real Thing" Racing Ad (Tecno F2)
Category|Automotive
Subcategory|Racing/F1
Year|1971
Rarity Class|CLASS S
Archive Views|50
Last updated: 07 Apr 2026
Historical Context
The Taste of Victory
"It's the real thing. Coke."
A high-octane advertisement from 1971 featuring the legendary Tecno Formula 2 race car. This piece captures the excitement of the track with the iconic "It's the real thing" campaign. The vibrant red Tecno #1 car, emblazoned with the Coca-Cola logo, represents a unique moment when the world's most famous soft drink met European open-wheel racing. The inset photo of the driver enjoying a Coke after a race adds a personal, refreshing touch to this piece of motorsport history.
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