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S
Ford Mustang II (1977) "Sweet-handling SuperCoupe" (Featuring Cobra II)
1977|American
CLASS S
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Datsun 510 "Race Car Tech" (The Poor Man's BMW)
Category|Automotive
Subcategory|JDM
Year|1971
Rarity Class|CLASS S
Archive Views|28
Heritage AdvertisementsAutomotive/AutomotiveCarsDatsunDatsun 510 "Race Car Tech" (The Poor Man's BMW)
Last updated: 30 Mar 2026
Historical Context
The Blueprint of a Legend
"15 years ago you were lucky to get all that good stuff on a race car."
A definitive 1971 advertisement for the iconic Datsun 510, the car that taught America that Japanese sedans could perform. The ad boldly compares the 510’s specifications—4-wheel independent suspension, overhead cam engine, and front disc brakes—to a vintage race car. This is the machine that launched the JDM culture in the US and earned the nickname "The Poor Man's BMW."
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