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1986 BBS Wheels "The Best of the Best" IMSA GT Prototypes Vintage Print Advertisement
1986
THE RECORD · ARCHIVE PLAYER
MP4■ PAUSED
CLASS S
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Coca-Cola "It's the Real Thing" Racing Ad (Tecno F2)
Category|Automotive
Subcategory|Racing/F1
Year|1971
Rarity Class|CLASS S
Archive Views|122
Heritage AdvertisementsAutomotive/AutomotiveSpecialtyF2Coca-Cola "It's the Real Thing" Racing Ad (Tecno F2)/Food & BeverageBeveragesCoca ColaCoca-Cola "It's the Real Thing" Racing Ad (Tecno F2)
Medium/FormatMagazine Ad
Ad Content TypeProduct Showcase
Last updated: 28 Apr 2026
Historical Context
The Taste of Victory
"It's the real thing. Coke."
A high-octane advertisement from 1971 featuring the legendary Tecno Formula 2 race car. This piece captures the excitement of the track with the iconic "It's the real thing" campaign. The vibrant red Tecno #1 car, emblazoned with the Coca-Cola logo, represents a unique moment when the world's most famous soft drink met European open-wheel racing. The inset photo of the driver enjoying a Coke after a race adds a personal, refreshing touch to this piece of motorsport history.
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