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S
Ford Mustang II (1977) "Sweet-handling SuperCoupe" (Featuring Cobra II)
1977|American
THE RECORD · ARCHIVE PLAYER
MP4■ PAUSED
CLASS S
Marlboro Man "Come to where the flavor is"
Category|Lifestyle & Vice
Year|1971
Rarity Class|CLASS S
Archive Views|189
Heritage AdvertisementsTobacco CigarettesMarlboroMarlboro Man "Come to where the flavor is"
Heritage AdvertisementsTobacco & Alcohol/Tobacco & AlcoholCigarettes/Tobacco & AlcoholCigarettesMarlboro
Theme/SubjectMasculinity
Medium/FormatMagazine Ad
Last updated: 02 May 2026
Historical Context
The Icon of the American West
"Come to where the flavor is. Come to Marlboro Country."
This is one of the most recognizable advertising campaigns in history. Dating from late 1971 (referenced by the FTC Report Aug '71), this piece features the definitive Marlboro Man—a rugged cowboy in a red shirt and white hat, mastering a horse with effortless cool. It captures the essence of the "Marlboro Country" mythos: freedom, open range, and unpretentious masculinity. A timeless piece of Americana that defined a generation.
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